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Senior Marketing Analyst – Integrated Communications at Grupo Pernambucanas | JobVerse
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Senior Marketing Analyst – Integrated Communications
Grupo Pernambucanas
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Senior Marketing Analyst – Integrated Communications
São Paulo, São Paulo, Brazil
Full Time
2 hours ago
No Sponsorship
Apply Now
Key skills
CRM
Project Management
Communication
About this role
Role Overview
Plan and execute institutional, promotional, and seasonal campaigns, ensuring integrated communication across all brand channels;
Develop strategic briefs for creative, media, production agencies and other partners;
Coordinate campaign workflows, monitoring schedules, deliverables, approvals and implementation of actions;
Serve as the primary interface between Marketing, Commercial, CRM, Media, Social Media, Visual Merchandising, E‑commerce and other company areas;
Ensure correct application of brand positioning across all communication initiatives;
Lead alignment meetings with agencies and vendors, tracking project progress;
Support the planning and rollout of campaigns across online and offline media, CRM, social networks, e‑commerce, physical stores and owned channels;
Prepare executive presentations to monitor campaigns, results and action plans;
Conduct benchmarking, market research and trend analysis to inform the evolution of communication strategies;
Assist in developing the company's annual marketing calendar;
Monitor campaign KPIs and propose continuous improvements to processes and communications.
Requirements
Bachelor's degree in Marketing, Advertising, Communications, Business Administration or related fields;
Proven experience in Marketing, Branding or Integrated Communications;
Experience managing 360° campaigns;
Experience managing advertising agencies and vendors;
Experience managing multiple projects and timelines simultaneously;
Experience in retail, consumer goods companies or agencies serving major accounts is a plus.
Marketing campaign planning and management;
Branding and brand positioning;
Integrated Communications;
Development of strategic briefs;
Schedule and project management;
Intermediate to advanced PowerPoint;
Intermediate to advanced Excel;
Knowledge of online and offline media;
Familiarity with CRM, social media and digital channels.
Benefits
Health insurance (copayment)
Dental insurance (optional enrollment)
Partnership with a dental clinic
Meal or grocery allowance
Life insurance
Annual bonus (based on achievement of company targets)
Transport allowance
Bicycle parking and locker/changing rooms
10% discount on Pernambucanas products
Partnerships with SESC and educational institutions offering undergraduate and postgraduate courses
Apply Now
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