Plan and execute institutional, promotional, and seasonal campaigns, ensuring integrated communication across all brand channels;
Develop strategic briefs for creative, media, production agencies and other partners;
Coordinate campaign workflows, monitoring schedules, deliverables, approvals and implementation of actions;
Serve as the primary interface between Marketing, Commercial, CRM, Media, Social Media, Visual Merchandising, E‑commerce and other company areas;
Ensure correct application of brand positioning across all communication initiatives;
Lead alignment meetings with agencies and vendors, tracking project progress;
Support the planning and rollout of campaigns across online and offline media, CRM, social networks, e‑commerce, physical stores and owned channels;
Prepare executive presentations to monitor campaigns, results and action plans;
Conduct benchmarking, market research and trend analysis to inform the evolution of communication strategies;
Assist in developing the company's annual marketing calendar;
Monitor campaign KPIs and propose continuous improvements to processes and communications.

Bachelor's degree in Marketing, Advertising, Communications, Business Administration or related fields;
Proven experience in Marketing, Branding or Integrated Communications;
Experience managing 360° campaigns;
Experience managing advertising agencies and vendors;
Experience managing multiple projects and timelines simultaneously;
Experience in retail, consumer goods companies or agencies serving major accounts is a plus.
Marketing campaign planning and management;
Branding and brand positioning;
Integrated Communications;
Development of strategic briefs;
Schedule and project management;
Intermediate to advanced PowerPoint;
Intermediate to advanced Excel;
Knowledge of online and offline media;
Familiarity with CRM, social media and digital channels.

Health insurance (copayment)
Dental insurance (optional enrollment)
Partnership with a dental clinic
Meal or grocery allowance
Life insurance
Annual bonus (based on achievement of company targets)
Transport allowance
Bicycle parking and locker/changing rooms
10% discount on Pernambucanas products
Partnerships with SESC and educational institutions offering undergraduate and postgraduate courses

Senior Marketing Analyst – Integrated Communications

Key skills