Head of Sales

Role Overview

About Sleek** Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing

• growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

• **Corporate Secretary: **Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
• **Accounting & Bookkeeping: **Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
• **FinTech payments: **Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset.

We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.

Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia-Pacific.

Requirements

Sleek is one of Asia-Pacific’s fastest-growing AI-powered corporate services providers, trusted by 16,000+ businesses across Singapore, Hong Kong, the UK, and Australia. Backed by US$54M in funding and valued at US$175M, we are on a mission to make business administration effortless for entrepreneurs.

We are looking for a Head of Sales to lead and scale our Australian commercial engine from our Sydney office. This is a high-impact leadership role where you will own revenue outcomes, shape go-to-market strategy, and build a high-performing team that sets the benchmark for B2B sales within the corporate services industry.

Your Mission: Drive Sleek Australia’s revenue growth by building a high-performing sales organisation, converting market opportunities into sustainable commercial outcomes, and establishing Sleek as the go-to partner for Australian businesses.

Outcomes:

• Accelerate revenue growth through improved conversion rates and average deal values across the sales team.
• Build a consistently high-performing team where every AE meets or exceeds their monthly targets.
• Establish scalable sales processes, playbooks, and coaching frameworks that reduce dependency on individual heroics.
• Deliver accurate forecasting and pipeline visibility to the leadership team.

Responsibilities:

Strategic Leadership & Go-to-Market:

• Own the Australia sales strategy and revenue targets, reporting directly to the Global VP of Sales & Customer Success.
• Contribute to pricing, packaging, and go-to-market decisions as a key member of the Australia leadership team.
• Identify market opportunities, competitive dynamics, and expansion levers across verticals, segments, and channels.
• Partner closely with Marketing to drive lead quality, optimise demand generation strategy, and improve campaign effectiveness .

**Team Building & Performance:

• Recruit, develop, and retain a high-performing team of Account Executives & SDRs.
• Coach the team on consultative selling, objection handling, and value articulation — not just pitch enforcement.
• Create a culture of accountability, continuous improvement, and knowledge sharing.
• Own the sales commission framework; ensure it drives the right behaviours and is administered fairly and on time.**

Revenue Operations & Execution:

• Maintain strong pipeline discipline in HubSpot; partner with the CRM team to automate low-value tasks and leverage AI-driven tools where they add value.
• Own weekly and monthly reporting, forecasting accuracy, and overall pipeline health, with support from Data and CRM teams.
• Personally close high-value or strategic deals as needed (~10–15% of time), setting the standard for the team.
• Drive continuous improvement in lead management, sales processes, and handover quality.
• Most of your selling experience will have been in B2B or SaaS and/or services similar to what Sleek offers in Australia.

****Role Requirements: **

• 8+ years in B2B / SaaS sales, with at least 3–5 years leading and scaling sales teams.
• Exposure to AI-driven sales tools and modern sales tech stacks is a nice to have.
• Demonstrated success building or transforming inbound-led sales functions; hybrid (inbound + outbound) experience is a plus.
• Strong track record of consistently hitting and exceeding revenue targets in the Australian market.
• Experience with HubSpot or comparable CRM platforms at scale.
• Strong commercial acumen — you understand unit economics, Lifetime Value:Customer Acquisition Cost (LTV:CAC), and the drivers of sustainable growth..**

Tech Stack

• Go

Benefits

• Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
• Flexibility: Flexible work arrangements are available, including up to 1–2 days of work from home per week. This role is ideally suited for someone who enjoys being primarily office-based and working closely with the team in Australia.
• Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Additionally, you’ll be able to access our A$1,200 wellness allowance scheme for home office equipment or health and fitness expenditure. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
• Personal growth: You’ll get a lot of responsibility and autonomy at Sleek
• we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
• Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.