You’ll lead complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape, such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh
Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
You’ll coach project teams and mentor the Growth team to ensure client success
Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks
You’ll train clients on how to use their marketing technology stack and advise on best practices for optimization and scaling.
Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
You’ll provide feedback to internal teams on creative asset and content development
Resolve a wide range of customer inquiries from basic education to technical operations
Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics
Collaborate with technology vendors to develop customized marketing solutions for clients
Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance
Travel to client offices as needed

3+ years of professional experience in a client-facing marketing strategy role.
Demonstrated proficiency in deploying campaigns in customer engagement platforms
Experience successfully developing and leading multi-phase projects with diverse stakeholders
You’ve led diverse, cross-functional teams and have coached and mentored team members
Excellent written and verbal communication skills
Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value
Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
You can present complex ideas to clients and team members in a compelling and energetic way
You’re empathetic to client needs and can help find solutions if problems arise
B2 or above English Level

Digital Marketing Manager

Key skills