Senior Monetization Manager

Role Overview

• Drive monetization strategy end-to-end: pricing, offer design, IAP funnels, and in-game economy, across our full portfolio of social games
• Manage in-app purchase pricing and item configuration across app stores, including regional pricing and store-side setup
• Own the explicit offer catalog: bundles, packages, and individual IAP items, from concept to store
• Plan and run promotions and sales/live ops events, aligned with the monetization and live ops calendar
• Manage relationships and contracts with external payment providers (e.g., Xsolla, Stripe, app store platforms), including commercial terms and operational setup
• Define and prioritize the monetization roadmap together with Sales, Game Balancing, and Product: Deciding what to test, ship, and scale next
• Translate measurement outputs into concrete recommendations for senior stakeholders. You're the person who explains why an offer, price point, or economy lever is over
• or underperforming, and what to do about it
• Drive predictive modeling for player LTV, payer conversion, and churn risk, and turn it into pricing, segmentation, and personalized offer strategies
• Partner with Game Balancing to manage the in-game economy as a product: sink/source health, currency inflation, progression pacing, and the revenue impact of balancing changes
• Design and own A/B tests for pricing, offer mechanics, store layouts, paywalls, and live ops events, and make the call on what gets rolled out
• Conduct payer segmentation and player journey analysis to uncover conversion, retention, and reactivation opportunities across whales, mid-spenders, and minnows
• Define requirements for monetization event tracking and data contracts together with Product and Engineering, ensuring the right signals are captured to support your decisions
• Use dbt-based data models and Tableau dashboards (built in collaboration with Analytics Engineering) to monitor monetization health metrics (ARPDAU, ARPPU, conversion rates, payer cohorts, offer performance, retention-to-revenue curves)

Requirements

• 4+ years in Monetization, Monetization Analytics, or Game Product Management, or a closely related role in B2C, gaming, or mobile
• Strong commercial and analytical instinct for monetization mechanics in free-to-play or social games: IAP funnels, offer design, pricing, in-game economies, and live ops
• Solid SQL and Python skills to independently explore data, validate hypotheses, and build/interpret predictive models (e.g., LTV forecasting, payer conversion models)
• Working knowledge of dbt and Tableau (or comparable BI tools). You don't need to build the pipelines, but you need to understand and shape what they deliver
• Solid grasp of experimentation: A/B test design, sample sizing, and the ability to critically evaluate model and test outputs, and turn them into decisions
• Proven ability to communicate complex topics clearly and influence senior non-technical stakeholders (Sales, Game Design, Leadership)
• Proactive and ownership-driven: you close the loop from insight to business impact, not just from pipeline to dashboard
• Fluent English

Tech Stack

• Python
• SQL
• Tableau

Benefits

• A dynamic environment with flat hierarchies, fast decision-making, and plenty of room for your own ideas
• Flexible working hours and the option to work remotely (with an expectation of being in the office two days per week)
• Regular company events
• Fruit, drinks, and meal allowances
• Subsidy for the Germany Ticket
• Option for a Wellpass membership