Lead and support a team of up to 10 CRM Consultants, ensuring their work consistently meets Massive Rocket’s standards for quality, speed, and execution
Hold the team accountable to best‑in‑class delivery practices and the expectations of the CRM Practice
Lead the end‑to‑end execution of CRM initiatives within the Braze platform across multiple channels
Configure and customise Braze to bring strategies and campaigns to life with precision
Design and launch targeted, high‑impact marketing campaigns using Braze’s messaging capabilities
Leverage Braze’s segmentation and personalisation tools to tailor experiences to specific audience groups
Work closely with the strategy team and other stakeholders to ensure flawless alignment between strategy and execution
Partner directly with clients to understand their goals and shape solutions that deliver meaningful, lasting results

10+ years of CRM experience, delivering high‑quality work across complex customer engagement ecosystems
4+ years in a leadership or management role (Head of CRM, CRM Team Lead), guiding teams to consistent, high‑impact delivery
2+ years of hands‑on Braze experience, with a strong command of its features and best practices
Exceptional attention to detail, including QA across campaigns, integrations, and documentation
Strong grounding in digital marketing, with a clear understanding of how CRM fits into the wider customer experience
Proven ability to leverage AI tools to boost productivity and streamline day‑to‑day workflows
Solid understanding of relational databases and data structures for smarter segmentation and personalisation
Proactive, collaborative mindset, thriving in cross‑functional environments
Excellent interpersonal and communication skills, built through agency or client‑facing experience
Comfortable operating in fast‑paced agency settings, managing multiple stakeholders and priorities
Fluent English (C1 level) with strong written and verbal communication

Rocket‑Fuelled Growth – Big challenges, fast learning, and the chance to level up quicker than anywhere else
A Culture That Actually Gives a Damn – Supportive, positive, and built around people who want to see you win
A Global Crew – Collaborate with brilliant teammates across Europe, the US, and beyond
Remote‑First for Life – Work from wherever you feel your best
Real Career Momentum – Clear progression, real ownership, and space to grow into your next chapter
Moments That Matter – Meetups, events, and team experiences that make the journey unforgettable

CRM Team Lead

Key skills