Integrated Marketing Manager

Role Overview

• Lead the development and execution of integrated marketing strategies that support Verisk Canada’s business growth.
• Own end-to-end campaign strategy and execution, leading multi-channel programs across digital, content, and events.
• Translate market, customer, and performance data into actionable insights by crafting targeted, compelling experiences that resonate with Canadian insurers and key stakeholders.
• Partner closely with Sales, Product, and cross-functional marketing teams to ensure alignment with go-to-market priorities and revenue goals.
• Collaborate with experienced professionals across North America, contributing to initiatives that span multiple solution areas.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years of strategic marketing and/or integrated marketing management experience.
• Experience owning end-to-end integrated marketing programs with measurable ROI.
• Demonstrated ability to manage budgets and optimize marketing investment.
• Extensive knowledge of marketing strategy across multiple channels.
• Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
• Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
• Strong data analysis and performance measurement expertise.
• Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
• Proven ability to lead cross-functional initiatives and influence stakeholders across functions and seniority levels.
• Detail-oriented with strong analytical and business problem-solving skills.
• Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
• Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
• Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.
• Preferred: Bilingual proficiency in English and French (written and verbal) to support engagement with clients and stakeholders across Canada.

Benefits

• Health Insurance
• Retirement Plan
• Disability benefits
• Paid Time Off program