Global Marketing Manager

Role Overview

• Build and execute integrated, multi-channel marketing campaigns aligned to market segments and target personas, with the goal of driving leads, MQLs, and pipeline creation
• Use AI tools to accelerate campaign development -
• from content creation and copy iteration to audience segmentation and launch readiness -
• reducing time-to-market without sacrificing quality
• Monitor, measure, and optimize campaign performance using KPIs and data-driven insights; leverage AI-powered analytics to surface trends, identify optimization opportunities, and produce faster, more actionable reporting
• Align campaigns with in-person events in partnership with the events team, and present clear, concise performance recaps to internal stakeholders
• Partner with the content, partner marketing, product marketing for campaign creation and deliverables in addition to sales and CS teams on outreach and follow-up communications, ensuring marketing and sales alignment from campaign kickoff through close
• Develop and maintain compelling customer journeys across digital channels (email, social, web), content syndication, third-party webinars, and other engagement vehicles
• Map content story arcs to target personas and orchestrate tactics, assets, and messaging that align to buying stages
• Ensure leads are captured accurately in Salesforce and Marketo in partnership with MOps and RevOps teams; forecast, track, and report on results against goals
• Design and run full-funnel ABM campaigns using email, paid ads, and outbound, guided by intent data to engage key accounts across pipeline stages
• Collaborate closely with sales to develop account-specific marketing plans that accelerate deal velocity
• Support EMEA regional marketing needs, tailoring messaging and programs to local buyer personas and market nuances
• Own logistics and execution for EMEA events, including trade shows, conferences, dinners, and webinars -
• managing vendor coordination, booth operations, attendee experience, and post-event follow-up
• Play a supporting role for AMER events, partnering with the broader team on execution as needed
• Ensure event activity is integrated with campaign strategy to maximize pipeline impact before, during, and after each program
• Manage campaign and event budgets, vendor relationships, and timelines to ensure cost-effective, on-schedule execution
• Proactively engage stakeholders to secure buy-in and keep projects on track

Requirements

• 3-5 years of experience in B2B demand generation, campaign management, or field marketing, preferably in SaaS, FinTech, or subscription management. Prior agency experience is a plus.
• Proven track record executing integrated ABM campaigns and multi-channel demand programs that drive measurable pipeline impact
• Experience managing event logistics, ideally across multiple regions
• Comfortable using AI tools to accelerate campaign production, analyze performance, and drive more efficient reporting workflows (i.e. Claude, Gemini, ChatGPT, etc.)
• Experience partnering with sales teams to develop and execute marketing plans aligned to revenue goals
• Familiarity with global markets, with the ability to adapt campaigns for US and EMEA audiences
• Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, 6sense or Demandbase)
• Strong project management skills with the ability to manage multiple campaigns and events simultaneously in a fast-paced environment
• Excellent written and verbal communication skills; comfortable presenting results to internal stakeholders
• Data-driven mindset with experience forecasting, tracking, and reporting on campaign performance

Benefits

• As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family.
• We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents.
• We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.
• 401(k) Retirement Plan and company match
• 25+ days paid leave + public holidays
• Company Events
• Training/Development
• Tuition reimbursement
• Commuter benefits
• Volunteer opportunities
• Monthly internet stipend