AVP, Campaign Operations

Role Overview

• Manage marketing campaign data file processing and execution for SYF clients, ensuring accurate targeting, suppression, and compliant outputs
• Collaborate with stakeholders on customer targeting strategy and segmentation, while ensuring data privacy, consent, governance, and records retention requirements are met
• Provide subject matter expertise in SYF data warehouses, segmentation reporting, suppression exclusions, and file outputs
• Work with cross-functional teams to support data collection and performance measurement, escalating risks/issues as needed and contributing to analysis on priority projects
• Build and execute omnichannel journeys in SFMC Journey Builder (entry sources, decision/engagement splits, waits, exits) aligned to strategy, eligibility rules, and compliance
• Execute email campaigns in Email Studio (setup, content assembly, test sends, QA, deployment) adhering to brand, legal, and compliance guidelines
• Manage audiences and data in SFMC using Data Extensions (create/maintain, relationships, exclusions) and segmentation using SQL Query Activities/filters/suppression rules
• Develop and operate repeatable automations in Automation Studio (imports/exports, SQL automations, extracts, standardized end-to-end campaign workflows)
• Support integrations and ingestion methods (SFTP, API triggers via REST/SOAP, event-based entry) and coordinate execution readiness with upstream/downstream partners
• Monitor and troubleshoot sends/journeys/automations and maintain SFMC governance (subscriber/contact concepts, publication lists, send classifications, consent, suppression, retention) with audit-ready documentation
• Work with cross-functional teams to facilitate the data collection and performance measurement process and escalates issues as necessary and make contributions to research and analyses on priority projects within established guidelines.

Requirements

• Bachelor's degree with 4+ years of experience in Campaign Operations with strong client/customer/vendor relationship management OR in lieu of degree 6+ years of relevant experience
• Strong understanding of credit card/credit business market, specifically in campaign operations
• 4+ years of database marketing experience within financial services focusing on lifecycle/acquisition management
• Experience with CRM tools such as SAS CI / Unica / Adobe etc.
• Salesforce Marketing Cloud (SFMC) experience (working knowledge required): Email Studio, Journey Builder, Automation Studio; Data Extensions, SQL Query Activities, suppression/exclusions; basic Mobile Studio exposure preferred
• Experience with Salesforce Data Cloud (D360) and/or enterprise CDPs, including identity resolution, profile/attribute management, segmentation, and activation to downstream channels (e.g., SFMC)
• Working knowledge of D360 + SFMC connectivity (segment publishing/activation, event-based triggers, data refresh cadence) and data ingestion patterns (batch/SFTP, APIs, streaming/event)
• Knowledge of SOAP APIs, REST APIs, real-time triggers, real-time profiles, and push notification concepts
• Experience setting up personalized campaigns delivered through digital channels
• Working understanding of Agile methodology
• Strong interpersonal skills and ability to communicate effectively and influence stakeholders at multiple levels
• Strong knowledge of SQL, UNIX, Excel; SAS knowledge preferred
• Experience with analytics languages/platforms is a plus (Python, Hadoop etc.)
• Proven organizational and timeline management skills; ability to handle multiple projects simultaneously.

Tech Stack

• Assembly
• Cloud
• Hadoop
• Python
• SOAP
• SQL
• Unix

Benefits

• best-in-class employee benefits and programs that cater to work-life integration and overall well-being
• career advancement and upskilling opportunities