Senior Performance Marketing Manager

Role Overview

• Own paid advertising strategy and execution across Google, LinkedIn, Reddit, and other platforms — including campaign setup, audience targeting, creative testing, bid management, and budget optimization
• Continuously test and iterate on ad creative, copy, landing pages, and audience segments to improve conversion rates and lower CAC
• Manage and continuously improve website performance, including landing pages, conversion rate optimization, and SEO best practices
• Work within and help evaluate the company's Martech stack — HubSpot, Marketo, Salesforce, Google Analytics, and more
• Track and report on campaign performance, surface insights, and make data-driven recommendations to the team
• Collaborate with the team on end-to-end webinar production — from promotion and registration flows to post-event follow-up and reporting
• Go-to-market planning and execution for new product launches — including messaging, collateral, and campaign coordination
• PLG funnels — onboarding email sequences, in-product messaging, and activation campaigns to improve trial conversion and user engagement
• Sales enablement materials that support a quota-carrying team

Requirements

• Prior experience marketing a technical B2B product. Any of the following counts: AI tools, automation platforms, SaaS products, MSP software, IT management, or cloud/cybersecurity solutions. You don't need all of them; any relevant background qualifies.
• 4–6 years of marketing experience, with at least 2 years in a B2B tech environment
• Deep, hands-on experience running paid media campaigns across Google, LinkedIn, Reddit, and other platforms
• Demonstrated experience with website management and conversion optimization
• Experience producing and promoting webinars or virtual events
• Familiarity with product launch processes and cross-functional collaboration
• Experience supporting PLG or self-serve funnels — onboarding, activation, or lifecycle campaigns
• Proven ability to create sales enablement materials that support a quota-carrying team
• Proficiency with marketing automation platforms and CRM tools
• Strong analytical skills and comfort working with campaign data and dashboards
• Excellent written communication and project management skills

Tech Stack

• Cloud
• Cyber Security
• Go

Benefits

• HMO Reimbursement — $100/month
• Life Insurance Allowance — $20/month
• Dental & Vision Reimbursement — Dental ($20/month) + Vision ($4/month)
• 15 PTO credits per year (convertible to cash if unused)
• Training & Learning Reimbursement — up to $30/month
• US Holiday Pay
• Remote work flexibility
• Opportunities for growth in a fast-moving AI company
• And more