Develop and execute our CRM strategy
Full market ownership, including budget, profit and revenue for one of our markets
Develop and execute CRM strategies focused on personalized, data‑driven customer journeys across markets
Plan, build, and optimize lifecycle campaigns such as onboarding, activation, cross‑sell, churn prevention, and win‑back
Translate business goals into clear CRM objectives, segments, journeys, and experiments
Build smart, AI‑powered customer journeys
Define and manage audience segments using behavioral, transactional, and lifecycle data
Use A/B testing and structured experimentation to continuously improve performance and learnings over time
Explore and implement AI‑powered capabilities (for example content support, predictive models, recommendations, send‑time optimization) to make our communication smarter and more relevant
Partner with data/analytics teams to track, analyze, and report on CRM performance and customer behavior
Use dashboards and reporting to identify opportunities, risks, and next steps along the customer lifecycle
Collaborate across teams – Drive & Jive

Solid experience in a CRM‑focused role in a digital or product‑led environment
Proven ability to independently plan, run and optimise CRM campaigns with clear commercial and customer impact
Hands-on experience with a modern CRM or marketing automation platform, ideally with AI‑driven features
Strong analytical skills and confidence working with data, dashboards and A/B‑tests
Demonstrated interest and comfort in using AI tools to improve workflows and performance
Growth mindset: curious, proactive and eager to test, learn and iterate
Excellent communication skills and ability to collaborate and manage cross‑functional teams and senior stakeholders
Strong English is required, Finnish is a strong advantage and Swedish and/or Norwegian are favourable

CRM Specialist

Key skills