Co-own the content calendar with the Content Marketing Lead and manage its delivery, ensuring the right work is published on time and to a consistently high standard.
Research, write, and publish content across formats, from blogs and guides to case studies, newsletters, social content, and campaign assets.
Develop go-to-market plans for Primer’s content, working closely with Demand Generation to launch, distribute, repurpose, and promote content across LinkedIn, email, social, and other channels to grow engaged audiences and drive commercial impact.
Use performance data, audience insights, and experimentation to make better decisions about what we create, how we distribute it, and how we measure success.
Improve how we work by adopting AI and automation to increase the quality, speed, and scale of our content.

5+ years’ experience in content marketing at a fast-paced, high-growth B2B or B2C technology company.
Strong editorial judgement with the ability to make complex topics genuinely interesting.
Hands-on and execution-focused, able to take ideas from brief to publication with minimal supervision.
An understanding of how content builds audiences, generates demand, and supports business growth.
The ability to use performance data, audience insights, and experimentation to improve content and distribution.
Curious about AI and eager to use new tools to improve how content is created, distributed, and scaled.
Comfortable working in a small, high-performing team with broad ownership and a bias for action.
Nice to have:
Experience in fintech, payments, or a technical B2B category.
Experience editing video and audio.

Content Marketer

Key skills