Manage day-to-day operations of Miami University Advancement and alumni social media accounts, including scheduling, publishing, and real-time engagement
Actively monitor and respond to messages, comments, and mentions to foster a positive and engaging online alumni community
Build and nurture relationships with alumni through thoughtful, timely interactions and community management best practices
Create engaging, platform-specific content that highlights alumni stories, achievements, and experiences
Develop and execute content for alumni events, holidays, campaigns, and key university moments
Capture and/or edit photo and video content; collaborate with designers to produce visually compelling assets
Stay on top of social media trends, use of digital tools and AI, and proactively incorporate relevant formats, themes, and storytelling approaches
Identify and elevate authentic alumni voices to strengthen connection and affinity
Monitor social media trends, platform updates, and audience behaviors to inform content strategy
Monitor and analyze social media performance, translating engagement, reach, and audience insights into monthly reporting and actionable recommendations that inform content strategy and optimize campaign effectiveness
Incorporate key initiatives of the THRIVE Strategic Plan into work and report metrics to THRIVE Committee on Strengthening Alumni Engagement.
Support and execute social media components of integrated campaigns with a focus on alumni engagement
Partner with internal teams to align messaging and amplify key initiatives through social storytelling
When applicable, attend and/or work alumni events that may be hosted after hours
Serve as an active participant in the Miami University social media community of practice
Requirements
Bachelor’s degree and proven experience managing social media channels in a professional setting
Demonstrated experience using analytics tools to monitor performance and translate data into actionable recommendations
Experience creating or editing photo and video content for social media