Assistant Director, Social Media

Role Overview

• Manage day-to-day operations of Miami University Advancement and alumni social media accounts, including scheduling, publishing, and real-time engagement
• Actively monitor and respond to messages, comments, and mentions to foster a positive and engaging online alumni community
• Build and nurture relationships with alumni through thoughtful, timely interactions and community management best practices
• Create engaging, platform-specific content that highlights alumni stories, achievements, and experiences
• Develop and execute content for alumni events, holidays, campaigns, and key university moments
• Capture and/or edit photo and video content; collaborate with designers to produce visually compelling assets
• Stay on top of social media trends, use of digital tools and AI, and proactively incorporate relevant formats, themes, and storytelling approaches
• Identify and elevate authentic alumni voices to strengthen connection and affinity
• Monitor social media trends, platform updates, and audience behaviors to inform content strategy
• Monitor and analyze social media performance, translating engagement, reach, and audience insights into monthly reporting and actionable recommendations that inform content strategy and optimize campaign effectiveness
• Incorporate key initiatives of the THRIVE Strategic Plan into work and report metrics to THRIVE Committee on Strengthening Alumni Engagement.
• Support and execute social media components of integrated campaigns with a focus on alumni engagement
• Partner with internal teams to align messaging and amplify key initiatives through social storytelling
• When applicable, attend and/or work alumni events that may be hosted after hours
• Serve as an active participant in the Miami University social media community of practice

Requirements

• Bachelor’s degree and proven experience managing social media channels in a professional setting
• Demonstrated experience using analytics tools to monitor performance and translate data into actionable recommendations
• Experience creating or editing photo and video content for social media

Benefits

• Benefit Eligible