Social Media Marketing Specialist

Firegang Dental Marketing is a full-service dental marketing agency that has been assisting dental practices for over 15 years. They are seeking a creative and organized Social Media Marketing Specialist to enhance their online presence and strengthen their brand in the dental industry through social media management, community engagement, and brand growth initiatives.

Responsibilities:

• Create, schedule, and publish content across Facebook, Instagram, LinkedIn, and other social media platforms
• Manage both Firegang's company accounts and leadership's professional social media presence
• Repurpose existing content into engaging social posts
• Maintain a consistent brand voice across all channels
• Monitor comments and messages, responding when appropriate
• Work closely with Firegang leadership to help grow their online presence
• Draft social media posts, thought leadership content, and industry commentary
• Identify opportunities to showcase expertise, company culture, client success stories, and educational content
• Help develop content calendars and posting schedules
• Participate in online conversations within the dental industry
• Engage thoughtfully with dentists, industry leaders, and influencers across social media platforms and online communities
• Build authentic relationships that increase awareness of the Firegang brand
• Stay active in relevant Facebook groups, LinkedIn discussions, podcasts, and other industry communities
• Research current social media trends and recommend new ideas to improve engagement
• Identify opportunities for partnerships, collaborations, and industry visibility
• Track engagement metrics and share insights with the marketing team
• Continuously look for ways to strengthen Firegang's digital presence

Requirements:

• Experience managing social media for a business, brand, or executive
• Strong writing skills with the ability to match different brand voices
• Excellent organizational and time management skills
• Comfortable working independently in a remote environment
• Familiarity with LinkedIn, Facebook, Instagram, and emerging social media trends
• Experience using scheduling tools such as Buffer, Hootsuite, Later, Metricool, or similar platforms
• Experience with Canva or basic graphic design tools
• Marketing, communications, journalism, or content creation experience
• Dental industry experience