Senior Associate, Business Development – Marketing

Role Overview

• Identify, prioritize, and build a pipeline of prospective member companies aligned with CECP’s strategic growth goals, utilizing tools like ZoomInfo and other to qualify leads
• Develop tailored pitches that clearly articulate CECP’s value (benchmarking, advisory, convening, peer connection)
• Conduct targeted outreach (email, LinkedIn, referrals, events) to executives and corporate social impact leaders
• Maintain and manage a robust CRM pipeline, tracking engagement stages, conversion rates, and key insights
• Schedule calls and meetings with prospective companies and CECP leadership, supporting prep and follow up
• Analyze market trends, industry gaps, and competitor offerings to identify new recruitment opportunities
• Segment target companies by industry, size, and maturity to refine outreach strategies and messaging
• Contribute to pricing and membership model evolution by capturing market feedback and objections
• Leverage existing member network to drive referrals and peer-to-peer recruitment opportunities
• Customize proposals and membership packages based on company priorities and budget considerations
• Address objections and articulate differentiation versus other networks or advisory providers
• Ensure smooth handoff to engagement/relationship management teams for onboarding
• Work closely with Strategic Engagement, Marketing, and Research teams to align messaging, materials, and outreach campaigns and support development recruitment collateral (one-pagers, case studies, digital campaigns)
• Share real-time market intelligence and insights to inform CECP content, benchmarking, and product development
• Track and report on recruitment KPIs (pipeline size, conversion rates, revenue targets, time-to-close)
• Analyze wins/losses to refine strategy and improve future recruitment efforts
• Provide regular updates to leadership on pipeline health, risks, and growth opportunities
• Continuously test and optimize outreach strategies (messaging, channels, cadence)

Requirements

• 3-5 years’ professional experience, ideally with direct experience in business development and sales/marketing
• Bachelor’s degree required
• Strong organizational, time management, and project planning skills; keen attention to detail
• Interest in businesses’ role in society, CSR, and creating a better world through business.
• Excellent research, writing, editing, and oral communication skills; commitment to customer service and comfort in speaking with corporate leaders and executives;
• Demonstrated proficiency in Microsoft Office (Word, Excel, PowerPoint) and other basic computer programs; experience with Salesforce, a plus.
• Roll-up-your-sleeves, solutions-oriented, entrepreneurial attitude to work with high-performing team.
• Ability to manage multiple deadlines and projects seamlessly

Benefits

• CECP is an equal opportunity employer.