Planning Director

Role Overview

• Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to produce strategy with broad buy-in and media plans
• Steer Croud’s relationships with key clients, gain a deep understanding of the commercial drivers of their business, work alongside the Client Partner to map the client’s organisation and identify key stakeholders
• You’ll be present at every stage of the campaign planning process: interpreting a client’s objectives, creating measurement frameworks, writing incisive strategy, building testing methodologies and diagnosing performance
• Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data
• Creation of media strategy that covers all paid media channels
• both online and offline
• Oversee measurement and testing strategy across channels, driving constant improvements in performance
• Oversee audience, market and competitor intelligence projects, ensuring that work is insightful and actionable
• Drive revenue for Croud through existing account growth and contribution to business development
• Complex marketing problem solving; turning solutions into strategies to present back to clients
• Represent Croud at industry events, public speaking and thought leadership
• Managing a Planning team within a client hub, including line management of one or more Planning Managers
• Oversee the creation of high quality and timely deliverables for clients, and making sure that billing from media campaigns is accurate

Requirements

• Demonstrable in-depth experience as a Planner or Account Director
• Proven experience developing integrated campaign strategies that deliver measurable client outcomes across both online and offline channels
• Experience with print planning (and ideally buying) is required for this role
• Experience in CPG and/or multi-brand retail is a bonus, but not a requirement
• Experience working with luxury brands across a range of sectors, and a strong understanding of luxury consumers
• Extensive experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders, helping them to solve problems and make smart decisions about how to invest their digital media budgets
• Hands-on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360
• Hands-on experience of industry planning & insight tools is a nice-to-have. These include (but are not limited to) TGI, GlobalWebIndex, Comscore
• Excel at turning data
• whether it’s on audience behaviour or campaign performance
• into actionable insights
• Advanced proficiency in Microsoft Excel/Google Sheets and Microsoft PowerPoint/Google Slides
• Experience in winning big accounts and helping to turn pitch strategy into industry-leading performance is desirable.

Benefits

• Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• 2 Recharge Days each holiday year
• Ride to Work scheme
• Railcard Season Ticket loan
• Home office screen
• Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
• Weekly treat: Enjoy a complimentary lunch on us every week
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Medical Cash Plan
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options