Supports management of the ICON Sales and Marketing operation
Responsible for administration and support of ICON’s Zoho CRM database
Executes mass communications including email, automation, and integrated marketing campaigns for automated lead generation and scoring programs
Administrator for Zoho CRM database including user setup, profiles and roles, plus customization for objects, fields, record types, page layouts, validations and user permissions/privileges
Manage the vendor relationships – understand new releases, how they might impact our implementation, if problems are being addressed according to the service level agreement…
Working closely with Sales and Marketing teams, oversee demand generation analytics and reporting
Create and manage complex workflow rules, data validation, and triggers
Develop and create customized reports and dashboards
Train new and existing users on sales database applications
Provide application users with technical support
taking problems/enhancement requests and prioritizing/managing their delivery
Create and maintain documentation on processes, policies, application configuration, and related materials for users
Marketing automation administrator
Executes mass communications for email, automation, and integrated marketing campaigns
Develops and runs reports for team Key Performance Indicators (KPIs)

Bachelor’s Degree
Private Pilot License
2+ years’ experience in a relevant Sales or Marketing Operations role with an understanding of lead-to-revenue demand funnels and reporting (high-value B2C experience preferred)
1+ years’ experience with marketing automation platforms
Experience with Zoho CRM preferred
Proficient with Microsoft applications (Outlook, Excel, Word, PowerPoint)
Strong communication and interpersonal skills, including the ability to build client relationships
Ability to prioritize and maintain a high-level of organization with extreme attention to detail
Able to manage multiple projects and work effectively in a changing environment to meet ongoing and overlapping deadlines
Exceptional project management skills
MUST be a self-starter who requires minimal supervision
Team oriented with a priority on organizational goals, motivated by accomplishments rather than power
Highly analytical and logical; skilled at problem analysis and resolution
Mature and sensitive to multiple decision-making styles
Ability to grasp issues in a dynamic environment and organize activities to quickly achieve desired outcomes
Highly intelligent, confident, decisive, competitive, energetic, and passionate
Passion for powersports (motorcycles, Jet Skis, cars, boats, etc.)
Passion for aviation and flying.

Sales Operations Specialist

Key skills