Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels
Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert
Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards
Write scripts and shape storyboards for video content, working with both in-house teams and external creators
Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations
Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches

Proven creative strategy experience at a performance-driven agency or in-house team with measurable results
Deep UGC and influencer expertise – you know how to use these as performance levers, not just brand plays
Strong scriptwriting skills and comfort shaping video content from concept to final cut
Data fluency – CTR, CPI, ROAS, hook rates, and retention curves should be second nature
Team leadership experience with the autonomy to operate without constant oversight
Thrives in fast-paced environments where briefs evolve and iteration is constant

Creative Strategist Lead

Key skills