Creative Strategist

Role Overview

• Study competitor pages, funnels, and messaging to understand why they work (or don't) psychologically, and use that to inform and innovate on new funnel concepts for our clients — not just replicate what's already out there
• Use AI tools (Claude, ChatGPT, and similar) to produce ad copy, messaging, and creative assets quickly and at a professional standard
• Generate creative assets — video, image, and copy variations — using AI-native production tools
• Build and launch landing pages using our internal tools and systems (fast, largely templated — this is not a from-scratch design/dev role)
• Support creative strategy across all client accounts ("pods"), not just one — you'll work alongside our media buyers to turn strategy into ready-to-use assets
• Continuously test and iterate creative based on real campaign performance feedback
• Stay on top of new AI tools and workflows, and bring them into how we work
• Partner closely with our media buying team (and me) to keep creative moving without becoming a bottleneck
• Close the loop — take a brief from the senior strategist or media manager, align on the plan, produce the assets, and bring them back for review without needing to be chased

Requirements

• Genuine, daily fluency with AI tools (Claude, ChatGPT, image/video generation tools) as a core part of how you work — not just occasional use
• A real eye for design — you can look at a landing page or ad and articulate why it works or doesn't visually, and you can art-direct AI output until it meets a professional standard
• A portfolio of shipped work — 3 live landing pages and ad creatives you personally produced, with a line on what happened after launch
• A genuine interest in behavioral psychology and what makes people act — this is design-and-psychology thinking, not just production
• Strong instincts for messaging and copy, even if you're not a classically trained copywriter — you know how to get AI tools to produce copy that actually converts
• Comfort doing research (competitors, market, industry) and turning it into something usable, fast
• Some exposure to B2B marketing specifically — you understand that B2B doesn't work like B2C or ecommerce, and can adapt creative/messaging accordingly
• Experience building landing pages (no-code tools, page builders, or similar — you don't need to code, but you need to be comfortable in these tools)
• A bias toward shipping — you'd rather have something live and imperfect than perfectly planned and undelivered
• Ability to work independently across multiple accounts at once without needing detailed direction
• Excellent written English
• Familiarity with the mechanics of Google Ads / Meta Ads (you don't need to run campaigns, but understanding the funnel helps you write better creative for it) (Brownie points)
• Experience across multiple industries, especially B2B (Brownie points)
• Experience building AI-powered workflows, automations, or internal tools (Brownie points)

Benefits

• $2,500
• $3,500 per month
• Full-time role, fully remote
• Around 20 days paid time off, depending on your country
• High-impact role with significant ownership and influence
• Structured workdays with a focus on sustainable growth