CRM operations: HubSpot
Build and maintain nurture segmentation, workflows, and automations
Keep lists clean, contacts healthy, and documentation sound
Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create
Lifecycle Programmes 🔃
Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off.
Performance & Optimisation 🌟
Define, track, and report on the KPIs that matter for each programme
open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs
Turn data into clear recommendations grounded in context, not just numbers
and advocate for changes based on findings

Used HubSpot as your CRM
Proven experience building programmes from scratch, not just inheriting them, in a CRM, lifecycle, or retention marketing role in B2B SaaS and want to do it again
Strong copywriting skills, with a portfolio of email work that drove measurable performance
A working knowledge of email deliverability: authentication, sender reputation, and list hygiene
Conscientious about how you build: noting limitations, watch-outs, and recent changes to the CRM or service models that impact your flow design logic
In touch with the impact CRM work has on the cross-functional colleagues and you care about helping them understand what’s changing and why
A calm, proactive communicator with stakeholders of all levels and departments
Excited about the campaigns, assets, and messaging being worked on by those around you
Interested in how AI is evolving in marketing

24 days holiday + Bank Holidays + your birthday off 🎉
£1200 annual benefits allowance (ThanksBen, from month 2)
Early finish Fridays (16:00)
Yearly company retreat abroad ✈️
30 days to Work from anywhere 🌍
Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
Statutory pension with NEST (3% employer, 5% employee)
Zinc shares, issued through the EMI Scheme
Unlimited access to MoreHappi coaching
Company socials, quarterly team socials Free Monday lunches
Nursery workplace benefit scheme (Yellownest)
Option to lease an electric car through Electric Car Scheme
Celebrated Zinc anniversaries 🥳

Lifecycle Marketing Manager

Key skills