Product Marketing Manager \- SaaSify

SaaSify is a SaaS enablement platform that empowers software businesses to optimize, launch and transact on cloud marketplaces. They are seeking a highly motivated Product Marketing Manager to own the end-to-end product marketing function and drive customer acquisition, market expansion, and revenue growth through effective marketing strategies.

Responsibilities:

• Own the positioning, messaging, and value proposition of the product
• Develop compelling narratives for our target buyers and segments
• Create competitive positioning and differentiation strategies
• Build sales enablement content including presentations, battle cards, case studies, product collateral, and customer stories
• Translate complex product capabilities into clear business value for prospects and customers
• Lead GTM planning and execution for all product launches, integrations, features, and enhancements
• Partner closely with Product and Engineering to understand roadmap priorities and launch readiness requirements
• Develop launch plans, adoption campaigns, and customer communication strategies
• Drive feature awareness, product adoption, and customer engagement initiatives
• Create whitepapers, reports, videos, customer success stories, and executive presentations
• Organize and host webinars end to end: topic, speakers, promotion, and follow-up
• Establish the brand as a thought leader in our category
• Create and manage case studies and customer testimonials
• Drive G2 reviews and manage presence across review platforms
• Build a repeatable engine for sourcing and showcasing customer wins
• Own organic growth strategy
• Own website page content creation: writing and maintaining product pages, landing pages, and other key site content
• Improve search visibility through SEO, AEO (Answer Engine Optimization), content optimization, technical SEO collaboration, and AI search optimization
• Establish and manage marketing KPIs and reporting dashboards
• Track campaign performance and pipeline contribution
• Analyze acquisition funnels, recommend improvements, and report marketing ROI to leadership
• Work closely with Product, Engineering, Sales, Customer Success, and Leadership
• Act as the central marketing owner for all product initiatives
• Ensure alignment between product roadmap, GTM activities, sales enablement, and customer adoption
• Use AI for content creation, campaign optimization, SEO, research, competitive intelligence, and audience segmentation
• Experiment with emerging AI technologies and recommend innovative approaches to product marketing
• Hands-on experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, HubSpot AI, and other AI-powered marketing platforms is highly desirable

Requirements:

• 4–8 years in Product Marketing, Growth Marketing, or Content Marketing
• Mandatory experience in a B2B SaaS company
• Proven experience marketing SaaS products with measurable business outcomes
• Experience managing product launches and GTM programs
• Strong analytical and data interpretation skills
• Excellent written, verbal, and presentation skills
• Experience with marketing automation platforms and CRM systems
• Ability to operate in a fast-paced, high-growth environment
• Cloud Commerce, Cloud Marketplaces (Azure, AWS, GCP), or Marketplace enablement
• ISV, SaaS platform, subscription management, or FinOps / cloud spend