Overall responsibility for the end-to-end configuration of the CRM system and the customer lifecycle for D2C – building and continuously developing the CRM foundation, including customer journeys, lifecycle logic and interaction strategy
Increase D2C revenue – plan and execute CRM campaigns that directly impact revenue, repeat purchases and customer lifetime value
Design and implement automated customer journeys – create and optimize key flows such as welcome, post-purchase and reactivation
Establish segmentation and personalization logic – develop data-driven customer segments and personalization approaches to improve relevance and conversion rates
Turn data into actionable CRM insights – monitor performance, identify opportunities and continuously optimize
Work closely with Marketing on content execution – provide CRM-driven input to the content plan and collaborate to run campaigns efficiently

Bachelor’s or Master’s degree in Business Administration, Computer Science or a related field
3–5 years of experience in CRM/email marketing in a D2C or e-commerce environment
Proven ability to grow revenue, customer retention and customer lifetime value through CRM
Practical experience with tools such as Klaviyo and Mailchimp
Experience building and/or scaling CRM and lifecycle setups
Strong analytical skills with a data-driven, performance-oriented mindset and familiarity with GA4, GTM, Power BI and Excel
Hands-on experience using AI tools (e.g., ChatGPT, Claude) for reporting, content creation or campaign design
Structured, entrepreneurial thinking and strong ownership – able to run CRM activities independently
Strong cross-functional collaboration skills, especially with marketing teams
Affinity for premium, tech-oriented products and tech-savvy customers
Excellent written and verbal communication skills in English and German

Broad opportunities for personal development in a dynamic environment
A motivated and successful team that works like a family
Experience the appeal of an international and multicultural atmosphere
Short communication channels, flat hierarchies and an open company culture that values your commitment
Flexibility to support your work–life balance, e.g., remote work arrangements
Exclusive perks: Hansefit, employee discounts, beverage supply, fresh fruit and a meal subsidy

CRM Manager

Key skills