Lead the strategic planning and end-to-end execution of brand activation for owned and sponsored experiential campaigns.
Direct all project logistics for on-site venue management and third-party vendor coordination, serving as the lead producer to resolve real-time production challenges.
Develop comprehensive activation toolkits—inclusive of social, digital, and experiential assets—to ensure brand alignment and operational readiness for Issuers.
Synthesize global strategies and consumer insights into actionable marketing briefs that drive consistency across all activation markets.
Liaison with a diverse roster of creative, media, PR, and event agencies across international regions; establish KPIs, lead operational reviews, and track performance to ensure high-quality delivery.
Secure executive buy-in by translating complex program goals into compelling, data-driven business cases that encourage widespread adoption.
Collaborate with International Comms to deploy pre
and post-campaign plans that amplify engagement and leverage post-event analysis for future insights.
Conduct deep-dive analyses of post-activation metrics to maintain reporting on global campaign effectiveness.
Oversee activation budgets, ensuring accurate forecasting and adherence to regional allocations.

Bachelor’s Degree or military experience
At least 3 years of experience in a marketing role, including at least 2 years of external agency liaison management.
At least 3 years of experience in brand relationship management.
At least 3 years of experience in sponsorships, experiential marketing, or event planning.
At least 3 years of project management experience.
Bachelor’s Degree in Marketing, Advertising, Event Management, or Communications preferred
5+ years of experience in relationship management at an agency or on an in-house creative team preferred
Experience delivering campaigns across marketing, brand building, social media, and sponsorship landscapes preferred
Experience in verbal and written communication with a focus on active listening and negotiation preferred
Experience utilizing analytical tools and reporting data to distill insights and opportunities preferred

Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

Principal Associate, Global Program Activation & Content Manager

Key skills