Media Consultant

Role Overview

• Identify and assess sales opportunities and apply resources and strategies appropriately
• Solicit new business through prospecting and cold calling
• Manage target accounts within the pipeline
• Generate revenue by developing new accounts and expanding existing ones
• Prepare proposals to present to Sales leaders, along with existing and potential clients
• Consult clients on all CMG solutions and offerings, demonstrating a deep understanding of product capabilities, measurement, attribution, and KPIs
• Learn and sell fully integrated advertising solutions using our complete range of audio and digital products
• Meet and surpass all sales targets as outlined by the General Sales Manager and/or Director of Sales
• Perform a needs analysis and account review to identify the customer’s most important needs
• Create effective marketing strategies to satisfy each client’s needs and goals
• Create engaging and convincing presentations that generate new or additional business
• Negotiate advertising rates
• Showcase product knowledge and its value to customers
• Match available station sponsorships with the needs of prospects and clients
• Collaborate with internal departments to oversee account stewardship throughout the process
• Use CRM (HubSpot) to track and manage daily activities, build a pipeline, ensure execution, and generate weekly projections and revenue reports
• Upsell existing customers by sharing performance metrics, research insights, and proven results
• Collaborate with account management to provide timely and accurate traffic instructions
• Attend sales meetings, training sessions, and remote client meetings

Requirements

• Two years of experience in new business development and prospecting within media sales or a related sales role
• Demonstrated track record of increasing revenue through effective campaigns
• Proven success in working with people (i.e., career, school, organizations, sports, etc.)
• Strong analytical, problem-solving, communication, interpersonal skills, and business acumen
• Ability to multitask and work in a high-pressure, fast-paced environment with tight deadlines
• Excellent marketing, presentation, and closing abilities
• Excellent attention to detail and strong organizational skills
• Capable of successfully negotiating with customers to achieve a strong return on investment
• Experience in prospecting for new clients, selling services to them, and maintaining and upselling to existing clients
• Proficient in Microsoft Office, PowerPoint, and CRM tools like HubSpot
• Valid driver's license with a clean driving record

Benefits

• Unique career opportunity with access to world-class tools
• Positive impact on communities served