Drive user acquisition across the Nigerian, Ghanaian, East African, and Francophone African corridors in Canada — owning your targets end to end, online and offline.
Travel across Canada (3–5 days in a new city every few weeks) to represent LemFi at community events, expos, and forums — you are the face of the brand on the ground.
Build and manage a network of community leaders, grassroots organisations, and local partners; negotiate and activate sponsorships and co-marketing deals that move the needle.
Run data-informed campaign optimisation — use insights, acquisition KPIs, and AI-powered analysis to sharpen what's working and kill what isn't.
Feed the Product and Marketing teams a continuous stream of on-the-ground intelligence: what users need, what messaging lands, what competitors are doing, what's next.
Organise and lead local events, meetups, and educational sessions that build genuine trust in LemFi's mission — not just brand noise.
Serve as the internal voice of the Canadian diaspora user, advocating for community-specific needs in roadmap and positioning discussions.

5+ years in growth, sales, or marketing roles in fast-paced environments — you have a track record of hitting ambitious acquisition or revenue targets.
Deep, lived understanding of African diaspora communities in Canada — specifically Nigerian, Ghanaian, East African, and/or Francophone African corridors.
Proven ability to build partnerships and community relationships from scratch and turn them into measurable growth outcomes.
Strong analytical skills — you're comfortable in dashboards, can interrogate campaign data, and adjust strategy based on what the numbers say.
Self-directed operator: you've worked remotely or in the field without close oversight and consistently delivered.
Excellent communicator — you can command a room at a community event and write a tight partnership proposal the same day.
Comfortable with frequent travel across Canada, including occasional weekends.

Why Join LemFi?Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.
At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics
it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

Growth Manager

Key skills