Own user acquisition targets for Ghanaian diaspora communities across the UK — online and offline — and hit them
Travel across the UK (3–5 days every 2–3 weeks) to represent LemFi at community events, expos, and partner meetings, turning presence into pipeline
Build and manage a network of community leaders, grassroots organisations, and local partners; negotiate sponsorships and co-activations that drive measurable growth
Design and execute acquisition campaigns tailored to Ghanaian communities, using data and AI-assisted insights to continuously optimise against KPIs
Serve as LemFi's internal voice of the Ghanaian user — synthesising market research, community feedback, and behavioural signals into sharp recommendations for Product and Marketing
Identify and close partnership deals with relevant businesses and organisations, ensuring every partnership has clear mutual value and tracked outcomes
Act as a trusted brand ambassador — communicating LemFi's mission clearly and persuasively across every channel and setting

Proven track record in growth, sales, or marketing in a fast-paced environment — you've owned targets and hit them
Deep, genuine connection to the Ghanaian community in the UK — you understand the culture, trust signals, and networks that matter
Strong analytical instincts — you know how to read acquisition data, spot what's not working, and adjust quickly
Experience building and managing community or partner relationships, from first conversation to signed agreement to live activation
Self-directed and effective in a remote, field-heavy role — you don't need hand-holding to figure out the next move
Comfortable using AI tools to speed up research, draft comms, and surface insights (L2 minimum — you build with the tools, not just browse them)
Willingness to travel extensively across the UK, including occasional weekends

Senior Growth Manager

Key skills