Build, launch, and manage Google Ads campaigns across multiple B2C subscription products
Continuously optimize campaigns for key metrics: CAC, CPL, CPA, ROAS, ROMI, LTV
Run structured A/B testing across keywords, ad copy, bidding strategies, and landing pages
Monitor account health, budget pacing, and campaign performance daily
Work closely with the Data Engineer on tracking, attribution, and reporting accuracy
Stay on top of Google Ads policy changes, platform updates, and best practices
Collaborate with the founder on strategy and campaign direction

Has hands-on experience running and optimizing Google Ads campaigns for B2C digital products
Has experience in B2C SaaS, AI-powered, or consumer subscription businesses
Deeply understands Google Ads account management, compliance, policies, and the platform's unwritten rules
Is comfortable working with data — Excel / Google Sheets / SQL — and making decisions based on performance metrics
Has experience with subscription-based or recurring revenue products, ideally for the US market
Is detail-oriented and enjoys being deep in campaign-level execution
Communicates fluently in English
Experience with Bing Ads
Background in performance-driven companies in the subscription / mobile app space
Experience working closely with data/analytics teams on tracking and attribution

PPC Specialist, Google Ads

Key skills