Full-Funnel Demand Generation: Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines.
PLG Strategy & Execution: Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion.
Messaging & Positioning: Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows.
Cross-Functional Collaboration: Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue.
Analytics & Optimization: Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact.
Team Leadership & Enablement: Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering.
Budgeting & Forecasting: Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

10+ years of experience in B2B SaaS marketing, including leading demand generation and PLG initiatives.
Has carried a quota and comes from a BDR or Sales background, with a revenue-owner's mindset toward pipeline and results.
Proven track record scaling marketing motion from early-stage inbound pipeline to enterprise and self-serve revenue growth.
Hands-on experience with PLG playbooks, driving growth with usage-based models, onboarding flows, and conversion optimization.
Deep expertise in marketing tech stack: CRM (HubSpot), MQL/PQL scoring, automation and enrichment tools (Clay), analytics dashboards, and heavy use of Claude Code in day-to-day workflows.
Comfortable writing code to build marketing tooling, automations, and experiments (vibe coding is fine) and working in GitHub.
Strong analytical mindset; proven experience in data-driven funnel optimization and attribution modeling.
Exceptional leadership skills with a history of building cross-functional teams and enabling SDR/BDR alignment.
Experience marketing fintech or verification solutions to financial institutions or lending verticals preferred.

Head of Marketing

Key skills