Senior Marketing Operations Manager

Role Overview

• Own the end-to-end Marketing Operations strategy for a scaled organization, balancing flexibility with governance
• Act as the primary Marketing Ops partner to senior marketing leadership
• Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools)
• Responsibilities include Marketo configuration and optimization such as multi-market MQL rule automation, data flow and synchronization between Marketo and Salesforce, automated email trigger and nurture setup, event lead imports, and lead routing and tracking
• Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows
• Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations
• Lead vendor selection, renewals, and day-to-day tool optimization
• Establish and maintain scalable workflows, templates, and operating rhythms
• Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale
• Identify operational bottlenecks and design solutions that scale globally and work across functions
• Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross-tool dependencies
• Drive automation and standardization while maintaining flexibility where needed to support growth
• Enable segmentation, regional execution, and localization from an operational and systems perspective
• Design, build, and continuously optimize workflows, processes, and automation supporting marketing campaigns and lifecycle programs
• Define and own marketing and funnel metrics across the full customer journey
• Build and maintain executive-ready dashboards and recurring performance reporting
• Deliver insights that inform investment decisions, strategy, optimization, and campaign performance
• Partner closely with RevOps and Finance on attribution, pipeline, and ROI measurement
• Serve as a trusted operational partner to Growth Marketing, Sales Ops, RevOps, Finance, Product, and Regional Marketing teams
• Align on data definitions, KPIs, SLAs, and handoffs across GTM teams

Requirements

• 8+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations
• Must be Marketo Certified
• Proven experience operating in a scaled B2B organization (SaaS or complex GTM preferred)
• Deep, hands-on expertise with CRM, marketing automation, and analytics tools
• Strong analytical mindset with the ability to turn data into actionable insights
• Demonstrated ability to operate at both strategic and executional levels
• Excellent stakeholder management and executive communication skills
• Comfortable driving change, structure, and clarity in complex environments

Benefits

• corporate bonus which can range up to 30%