Working in close partnership with the Head of Marketing, you will be the steward of the equity of the brand
Lead ing the Tate’s Bake Shop brand vision to lead premium snacking in baked goods through increased household penetration resulting in market share, revenue, profit and ROI growth
Determine the priorities to enable consumer & customer centric brand growth
Own the portfolio strategy, develop annual plans including integrated marketing campaigns
Set objectives and allocate resources
Execute brand marketing plans based on deep consumer insights and brand positioning
Monitor performance against objectives to deliver results over the annual contract and strategic plan horizon

7+ years of experience of increasing leadership responsibility in CPG marketing with a mix of equity/brand building and commercial experience
3+ years of people management and cross functional team leadership
Experience in a matrix environment with multiple stakeholders, with demonstrated leadership and collaboration skills
Extensive brand management and consumer marketing expertise
General Management and P&L decision making perspective
Experience making strategic and tactical decisions utilizing fact-based data
Experience specific to category development and shopper marketing
Sponsorship/Partnership marketing experience a real benefit
Digitally savvy & data driven mindset; especially as it applies to scaling brands

Senior Brand Manager – Equity

Key skills