Work in close partnership with the Head of Marketing , the broader marketing team and our sales planning team
Help Tate’s achieve its ambition to lead premium snacking in baked goods
Translate the brand strategy into commercial sales /trade strategy and plans
Manage overall business performance, deliver Tate’s Bake Shop annual revenue and profit plan
Develop annual plans, set objectives and allocate resources
Own the monitoring of business performance against objectives
Understand key drivers, translating into actions to drive in-year delivery, inform demand and supply planning

7+ years of experience of increasing leadership responsibility in CPG marketing
3+ years of people management and/or cross functional team leadership
Experience in a matrix environment w/ multiple stakeholders, w/ demonstrated leadership & collaboration skills
Experience in brand management and consumer marketing expertise a plus
Experience specific to category development and shopper marketing
Experience making strategic and tactical decisions utilizing fact-based data
Direct account selling and sales management experience preferred
General Management and P&L decision making perspective
Ability to establish relationships with both customers and with internal functions
Complete understanding of sales policies and organization skills
Should have knowledge of trade deals, programming and trade spending as well as experience with a broad base of retail customers (chain and wholesaler)
Excellent written, oral communication, and presentation skills are mandatory.

Senior Brand Manager, Commercial Portfolio – Performance

Key skills