Key skills
AISaaSSalesforceLeadershipCommunicationCollaborationSales
About this role
Role Overview
- Own and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors
- Partner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goals
- Design and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal acceleration
- Develop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing events
- Act as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagement
- Translate product, market, and account insights into targeted messaging, offers, and content strategies that resonate with buying groups
- Collaborate with event marketing to support regional programs, executive events, and in-market activation
- Build and optimize account engagement frameworks, scoring models, and reporting to track program effectiveness
- Continuously test, learn, and iterate on ABM plays to improve performance and scalability
Requirements
- 8+ years of experience in B2B demand generation, with a strong emphasis on account-based marketing in a SaaS or high growth companies
- Proven success driving pipeline and revenue through ABM programs, not just awareness or engagement
- Demonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignment
- Experience planning and executing multi-channel campaigns including digital, content, events, and field marketing initiatives
- Strong understanding of enterprise and complex buying cycles, including multi stakeholder deal dynamics
- Experience with field marketing or regional campaign execution preferred
- Hands-on experience with marketing and sales technology (e.g., Salesforce, HubSpot, AI tools, and intent data platforms)
- Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes
- Ability to operate both strategically and tactically, and you are comfortable rolling up your sleeves to build and execute programs
- Excellent communication and collaboration skills across cross-functional teams
- Bachelor’s degree in Marketing, Business, or a related field
Benefits
- Competitive salary and performance-based incentives
- Unlimited PTO and flexible working hours
- Remote-first work environment (role dependent)
- Competitive medical, dental, and vision insurance plans
- 401(k) with company match
- Access to extensive learning and development resources
- Employee Assistance Program (EAP)