About this role

Set the measurement direction for assigned clients, including KPI frameworks, reporting logic, and metric standardization.
Maintain consistent definitions and logic across deliverables, ensuring alignment with agency and client expectations.
Evaluate KPI shifts due to campaign changes, website updates, or tracking adjustments and guide the analytical response.
Lead the structure, sequencing, and efficiency of recurring reporting cycles.
Oversee the delivery of monthly and quarterly decks, dashboards, and insight summaries.
Improve standard templates, processes, and workflows to ensure consistency and scalability.
Craft and present clear, insightful narratives connecting performance with business objectives.
Lead Tableau visualization strategies and ensure dashboards present clean, intuitive, decision-ready insights.
Oversee the accuracy, clarity, and completeness of all client-facing insights.
Maintain NotebookLM environments for the BI team, including prompt libraries, structured knowledge bases, and reusable frameworks.
Ensure analysts use AI tools effectively for summarization, QA, and analysis acceleration.
Partner with Client Service leads to align on reporting expectations, timelines, and measurement needs.
Collaborate with Media and Strategy teams to support optimization recommendations and campaign measurement.
Work with Data Engineering to resolve data issues, adjust schemas, review specs, and maintain reporting continuity.

4-6+ years of experience in marketing analytics, digital media measurement, business intelligence, or related fields.
Pharma or healthcare marketing experience.
Experience facilitating or contributing to measurement workshops or strategic planning sessions.
Experience managing analysts or leading cross-functional reporting pods.
Strong knowledge of digital media KPIs, omnichannel measurement, and HCP/DTC media environments.
Advanced experience with Tableau, including dashboard QA, visualization principles, and data storytelling.
Strong understanding of KPI standardization, measurement logic, and reporting automation principles.
Excellent attention to detail, especially in reviewing logic, metrics, and data integrity.
Ability to collaborate across Media, Strategy, Account Service, and Data Engineering.

Manager, Beyond Insights

Key skills