Create and structure copy for different funnel stages: VSLs, sales pages, advertorials, quizzes, emails, ad creatives, order bumps and sequences.
Develop angles, big ideas and offers from scratch based on market and audience research.
Continuously test and optimize copy by reading metrics (CTR, CVR, CPA, ROAS) and iterating based on data.
Collaborate with the traffic, editing and strategy teams to align messaging and scale campaigns.
Maintain volume: produce creatives and copy variations at the pace required by the operation.

Proven experience in direct response copy focused on conversion (not content/branding).
Mastery of the main funnel assets: VSL, sales page, advertorial, email and ad creative.
Practical experience with info-products, launches or evergreen models.
Strong command of psychological triggers, storytelling and offer structure.
Ability to read metrics and optimize copy based on data, not guesswork.
High productivity: delivers volume without sacrificing quality.

Copywriter – Direct Response

Key skills