Bury St Edmunds, England, United Kingdom of Great Britain and Northern Ireland
Full Time
3 hours ago
No Sponsorship
Key skills
LeadershipSales
About this role
Role Overview
Lead Treatt’s global marketing, brand and insights agenda
Build a clear, compelling and consistent global marketing approach that supports commercial growth, strengthens customer engagement and enhances Treatt’s reputation
Oversee global marketing campaigns across digital, website, social media, PR, events, exhibitions, advertising, email marketing and trade communications
Develop a 24-month rolling marketing plan aligned to category, product and regional commercial priorities
Lead Public Relations activity, including trade, corporate, community and crisis communications
Build and embed a strong insight and foresight capability that helps the business understand customer needs, market dynamics, category trends and competitor activity
Work closely with regional sales and marketing teams to adapt and activate global plans
Lead, coach and develop a small team of marketing and insights specialists
Requirements
Marketing leadership experience, ideally gained in a global B2B, ingredients, food and beverage, flavour, fragrance, chemicals or related technical/product-led environment
Proven experience developing and delivering marketing strategies that support commercial growth, brand positioning and customer engagement
Strong understanding of brand, communications, digital marketing, PR, events, market insight and Campaign performance
Experience leading, coaching and developing a specialist marketing or insights team
Able to translate complex technical, product or category information into clear, compelling customer propositions
Strong understanding of market research, competitor analysis, customer insight and trend/foresight methodologies
Confident working with senior stakeholders and influencing across regions, functions and cultures
Knowledge of GDPR and responsible data use in marketing communications
Degree-level education or equivalent professional experience; relevant marketing qualification desirable.