Brand & Marketing Director – Leisure

Role Overview

• Lead a bold, experience-led UK brand: set strategy, shape product and marketing, and build a high-energy team
• Act as senior custodian of a trusted, commercially effective brand
• Move the business beyond seasonal campaign thinking into a year-round rhythm
• Shape marketing, bringing brand and customer perspective into product, proposition and experience decisions
• Direct brand strategy, campaigns, creative, and content
• Lead and develop a 12-person Brand & Marketing team, building a culture of pace, creativity, accountability and commercial awareness
• Use brand, content, and channel activity to grow revenue

Requirements

• Senior brand marketing leadership experience in a consumer-facing business
• Strong track record across always-on marketing, campaigns, creative and content
• Experience leading or strongly influencing organic social, PR, influencer, partnerships and earned media
• A strong instinct for the audiences, platforms and cultural moments that drive modern consumer brands
• Solid understanding of paid acquisition, performance marketing, digital, CRM, e-commerce and SEO/GEO
• Experience leading internal teams and managing external partners without becoming dependent on them
• Strong commercial awareness and the confidence to challenge constructively across functions

Benefits

• Competitive six-figure package including performance bonus
• Long-term incentive plan launching in January 2027