Director of Sales – Marketing

Role Overview

• Develop and execute comprehensive sales and marketing plans to achieve revenue targets and maximize profitability
• Lead, mentor, and motivate the sales and marketing team to drive performance and exceed goals
• Identify new business opportunities, negotiate contracts, and maintain relationships with key accounts and partners
• Collaborate with revenue management to optimize pricing strategies and increase market share
• Conduct market research and analysis to identify trends, competitor activity, and customer preferences
• Develop annual budgets in conjunction with property Managing Director, Director of Finance, and Director of Revenue Management
• Manage the hotel's brand identity and ensure consistent messaging across all marketing channels
• Oversee the development of marketing collateral, digital content, and advertising campaigns
• Monitor and analyze sales and marketing metrics to measure effectiveness and ROI
• Act as primary lead of all property marketing, digital, social media and public relations initiatives
• Direct local market strategies for promotions, partnerships, local community outreach and events
• Serve as property liaison to hotel teams including food & beverage, front desk and operations teams
• Collaborate with Makeready home office teams and agencies to drive revenue and brand awareness
• Responsible for ensuring print and digital advertising materials (email, website, paid media, online listings, OTAs) are accurate, on brand and aligned with business goals
• Act as brand champion and collaborate with Makeready branding and communication team to ensure brand alignment for all property brands
• Represent the hotel at industry events, trade shows, and networking opportunities
• Work closely with other departments to ensure seamless guest experiences and alignment with brand standards
• Adhere to Makeready's Guiding Principles
• Additional duties and assignments as assigned

Requirements

• Minimum 5+ years of experience in sales and marketing roles within the hospitality industry
• Minimum 2+ years of leadership experience
• Proven track record of driving revenue growth and achieving sales targets
• Strong leadership, communication, and interpersonal skills
• Strategic thinker with the ability to develop and execute effective sales and marketing strategies
• Excellent negotiation and relationship-building skills
• Proficiency in CRM software, digital marketing platforms, and Microsoft Office Suite
• Ability to thrive in a fast-paced, dynamic environment and lead a high-performing team

Benefits

• accommodating PTO/PTO exchange
• medical/dental/vision benefits
• maternity/paternity leave
• pet insurance
• company-matched dependent care & 401k
• student loan repayment program
• wide range of additional ancillary benefits