Senior Brand & Cross-Sector Marketing Advisor

Role Overview

• Working with the Brand & Cross Sector marketing team to support the prioritisation and execution of marketing plans and deliverables.
• Acting as the guardian of brand & cross-sector marketing channels, ensuring brand consistency, compliance, and delivery of impactful assets across digital and social media platforms, email campaigns, websites, events, and paid media.
• Playing an integral role in delivering marketing strategies that align with firmwide goals and Baringa’s overall vision for Clients & Marketing.
• Partnering with business leads and the marketing team to align marketing efforts with business priorities, ensuring structured and impactful go-to-market strategies.
• Supporting the design and launch of campaigns to strengthen Baringa’s market positioning and deliver against strategic goals, adapting campaigns for local cultural and market needs across the UK, US, Europe, and APAC.
• Collaborating with internal stakeholders (sector marketers, business leads, and wider Clients & Marketing colleagues) to develop compelling campaign content such as thought leadership, client stories, videos, webinars, and events.
• Identifying Baringa’s unique strengths and differentiators to inform clear objectives, impactful messaging, and effective targeting of key audiences and market segments.
• Managing the end-to-end lifecycle of campaigns, from planning and execution to analysis and optimisation, taking a structured approach to ensure quality and results. Putting audience and market insight at the centre of decision-making to drive meaningful outcomes such as revenue growth, client acquisition, and increased market share.
• Overseeing the day-to-day operations for cross-sector marketing, maintaining a smooth workflow, monitoring budgets, and driving timely and proactive delivery of outputs.
• Analysing marketing performance, assessing success, and providing actionable recommendations to continuously improve campaign effectiveness and contribute to future planning.

Requirements

• CIM Diploma qualification or equivalent (or strong working knowledge of CIM principles preferred).
• Further professional certifications such as HubSpot, Google Analytics, and/or data-driven marketing platforms are a plus.
• Demonstrated success in crafting marketing campaigns and selecting innovative, data-driven tactics to drive business growth, enhance customer engagement, and achieve sales pipeline objectives.
• Experience in B2B marketing operations, with a proven ability to design and deliver impactful campaigns that achieve measurable business outcomes.
• Experience in Professional Services, with knowledge of the market and familiarity with sector-specific challenges.
• Comfortable with marketing analytics tools and platforms such as Microsoft Dynamics, Power BI, Google Analytics, or equivalent, using data to evaluate campaign performance and optimise marketing impact.
• Able to balance strategic focus with detailed execution—taking projects from concept to completion with thorough planning, organisation, and attention to detail.
• Self-driven and results-oriented, capable of independently managing time and priorities while balancing short-term delivery needs with longer-term growth objectives.
• Professional, personable, client-focused, and highly adept at building rapport while influencing others to drive outcomes and make an impact.

Benefits

• Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.
• Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.
• Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.
• Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.
• Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.