Design master GTM and sales enablement assets — corporate and product pitch decks, competitive battlecards, one-pagers, and a customer proof library — and train Sales, Marketing, and CS to build their own winning pitches from them.
Act as the company's evangelist: on stage at webinars and conferences, with prospects in persona-tuned language, and across the partner ecosystem and broader Microsoft sphere, turning every appearance into a pipeline moment.
Own messaging and positioning: co-own the FY26 messaging architecture in EN and FR, and sharpen positioning against Microsoft-native alternatives (Viva, LumApps, native SharePoint).
Own analyst relations: deliver submissions and briefings on time, build a reusable evidence pack, and maintain proactive contact with priority analysts between evaluation cycles.
Run market intelligence: establish a bi-monthly cadence with recommended actions, track competitors and the Microsoft ecosystem, and turn customer and partner signals into recommendations for Product and GTM.

4–8 years in Product Marketing or GTM strategy, ideally in B2B SaaS or enterprise software.
Proven ability to turn complex product narratives into crisp, buyer-facing messaging, with the discipline to keep it consistent.
Experience owning sales enablement assets: pitch decks, battlecards, one-pagers, case studies.
Comfort with analyst relations cycles: preparation, submission, briefing, and follow-through.
Strong market research instincts — you turn competitive signals into actionable intelligence.
Excellent written communication in both French and English, in a voice that's witty, warm, human, and bold — never corporate.
Cross-functional credibility with Product, Sales, Marketing, and Customer Success, without needing a formal mandate.
Ability to leverage AI to augment your work, and the judgment to know when the human touch is required.

Senior Product Marketing Manager

Key skills