Broadcast ClickUp's innovation to the market: ensure every major feature launch makes the biggest splash possible and maintain a drumbeat that signals velocity to customers and prospects alike.
Translates complex product capabilities (AI agents, convergence, ambient AI) into customer value stories that resonate, convert, and make competitors feel generic.
Architect AI-powered marketing systems: automated content production, intelligent segmentation, predictive lifecycle triggers, and clear attribution across the funnel.
Partner with product, growth, and acquisition teams to ensure cohesive customer journeys from first touch through expansion.
Design and run conversion experiments across the full funnel (landing pages, email, in-app, pricing pages) at 3-5x the velocity of a traditional marketer. Own landing page structure, testing, and scalable page production using AI.
Own lifecycle and in-app messaging end-to-end: onboarding, activation, retention, expansion, and win-back flows across email and product surfaces. Master triggers, placement, frequency, and rapid experimentation within the product to teach users the highest-leverage features at the right moment.

7-10+ years in growth/lifecycle/performance marketing
Deep expertise in at least two: lifecycle marketing, conversion optimization, funnel strategy, email/nurture programs
Exceptional copywriting and messaging skills (portfolio of high-converting copy required)
Proven experimentation track record with quantified business impact. Data fluent: comfortable with cohort analysis, attribution modeling, and analytics-driven decision-making.
Must already operate at 3-5x output through AI-powered workflows, not one-off prompts, actual systems. Should be able to demo exactly how AI changes their strategy, not just their speed.
Self-directed: identifies the highest-leverage opportunities and executes without detailed direction or approval chains

Growth Marketing Strategist

Key skills