Growth Marketing Creative Producer

Brightside Health delivers life-changing virtual mental healthcare to everyone who needs it. We are looking for a Growth Marketing Creative Producer to fuel our performance marketing engine with high-quality, insight-driven creative, partnering closely with the performance growth marketing and creative teams to produce effective assets that resonate with our audience.

Responsibilities:

• Analyze the performance of existing creative to understand what is working and not working in the market
• Track competitor messaging and creative trends across the behavioral health and broader DTC healthcare landscape
• Mine intake data and free-text fields for language, pain points, and patterns that can directly inform creative
• Stay plugged into social media trends and platform shifts (TikTok, Instagram, Reels, etc.) to spot what’s resonating in real time
• Build and refine audience archetypes, personas, and segments to guide performance marketing direction
• Translate research and audience insights into creative briefs and concepts
• Produce a steady cadence of 5–10 new assets per week across formats including video, UGC-style content, static, and more
• Use AI tools and other modern production tools to move fast without sacrificing quality
• Manage multiple deliverables at once, prioritizing based on performance data and business needs
• Partner with performance marketing to test, iterate, and double down on what’s working

Requirements:

• 3+ years focused on content marketing specifically, including hands-on experience overseeing organic social and other owned content channels
• Bring a pragmatic mindset, caring more about performance and resonance than polish for polish's sake
• Roll up your sleeves as a genuine doer who gets things done
• Use AI and other modern tools to produce creative work efficiently
• Stay genuinely curious about people, including what motivates them, what resonates with them, and why
• Bring hands-on creative production experience, such as video editing or content creation
• Lean on data to guide creative decisions, pulling insights from surveys, intake data, and performance metrics
• Manage complexity across multiple projects and formats while thriving in a fast-paced environment
• Care deeply about mental health and feel energized by mission-driven work that actually changes lives
• Social media power user with a pulse on trends