Own and manage LemFi's Chinese social media channels (Rednote, Weibo, WeChat, Instagram, Facebook) with a monthly content calendar that reflects the real lives and financial needs of Chinese diaspora communities
Develop and execute culturally resonant content strategy, spot platform trends and cultural moments, and move fast to capitalize on them
Build and nurture online communities where LemFi's Chinese audience feels seen and connected, using data to continuously sharpen strategy and measure impact
Translate and localise product content across mobile, web and blog via our CMS, maintaining brand voice and cultural accuracy while optimizing for SEO
Plan, execute and optimise customer engagement campaigns via email and push notifications to support product launches and retention, managing segmentation, testing and performance tracking
Support daily funding operations and liquidity monitoring across payment channels, coordinating fund allocation and FX activities to ensure smooth transaction flow
Leverage AI tools to ideate, create and iterate content faster, freeing you to focus on strategy and community building
Requirements
Native or near-native Mandarin Chinese with C1+ business English
2-3 years' hands-on experience in social media, content creation, marketing or growth, ideally in fintech, tech or consumer internet
Proven fluency managing Chinese digital platforms (Rednote, Weibo, WeChat) with strong cultural and platform-specific judgment
Confident using AI tools for content ideation, copywriting and localisation to work faster and at scale
Highly organised and able to manage multiple workstreams independently; you move fast and own your outcomes