Own acquisition targets for the Nigeria–Europe corridor — online and offline — and be accountable for hitting them
Travel across Europe to represent LemFi at Nigerian community events, expos, and forums; build and expand our community network with local leaders, organisations, and grassroots partners
Develop and execute market-specific user acquisition strategies, using data and AI-assisted tools to optimise campaigns and improve KPI performance
Identify, negotiate, and manage partnerships with relevant organisations and businesses that deliver measurable growth outcomes
Conduct ongoing market research — including community listening — and translate it into sharp, actionable insights for Product and Marketing
Serve as the internal voice of the user: bring community perspectives into roadmap, messaging, and positioning decisions
Act as a brand ambassador for LemFi, communicating our mission clearly and persuasively across every channel and touchpoint
Requirements
Proven track record in growth, sales, or marketing in a fast-paced, target-driven environment — ideally at a fintech, consumer tech, or high-growth startup
Deep cultural fluency with Nigerian diaspora communities in Europe — you understand their financial needs, trust signals, and communication styles
Demonstrable ability to hit and exceed acquisition or sales targets with clear data to back it up
Strong analytical skills — you can pull and interpret performance data, identify what's working, and adjust fast
Excellent relationship-builder — you can walk into a room of community leaders, earn their trust, and leave with a partnership
Self-directed and effective in a remote, field-based environment with minimal hand-holding
Comfortable with significant travel across Europe, including occasional weekends