Reporting to the Marketing Manager, Team Leader, the Digital Marketing Executive has specialist responsibilities in the area of planning, implementing, and managing a digital marketing plan for OXTS.
They are tasked with maintaining and optimising website and social media channels, with a focus on campaign creation and management, producing strong reports on our digital channels with strong insights into future action.
They will also be the Hubspot lead for the company and feel comfortable solving problems that arise with our Hubspot setup.
They will work closely with the Product Marketing Executives in the team to ensure that campaigns have a strong digital element.
Requirements
Proven experience in digital marketing, particularly in managing a website in WordPress and CRM in Hubspot, and in managing successful digital campaigns.
Strong expertise in creating well-defined website strategies and managing online advertising campaigns.
Demonstrable experience in leading and managing SEO/SEM.
Solid knowledge of working with WordPress websites.
Solid knowledge of working with Hubspot for Sales and Marketing.
Experience setting up and tracking PPC ad campaigns through Google and LinkedIn.
Excellent content creation skills, with a focus on engagement and conversion.
Ability to develop detailed campaign briefs and analyse performance metrics.
Experience managing marketing budgets and optimising ROI.
Strong communication skills and the ability to collaborate effectively with team members and external contractors.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Tech Stack
WordPress
Benefits
Annual discretionary profit share bonus
Holiday entitlement is 27 days plus 8 bank holidays
5% employee and 5% employer contributions through our salary sacrifice workplace pension scheme with Scottish Widows