Digital Marketing Automation Specialist

Role Overview

• Build AI-enabled tools and workflows that help the Performance Marketing department identify opportunities, improve campaign management efficiency, and make faster data-informed decisions.
• Create scalable reporting, dashboards, and proactive monitoring alerts that provide clear visibility into campaign performance, profitability, conversion tracking, and key performance indicators.
• Develop and optimize ad platform scripts and integrations that automate tasks and streamline operations.
• Identify opportunities to improve PPC processes through automation, platform integrations, third-party tools, and workflow enhancements.
• Execute technical changes to ad platform implementations.
• Monitor data quality and campaign health, investigate variances, and implement solutions to support accurate reporting.
• Serve as a primary technical resource for the team by providing internal support.
• Train and mentor team members on reporting tools, automation processes, and technical best practices.
• Research paid search platforms, AI capabilities, automation tools, and industry developments to identify opportunities.
• Maintain clear documentation for scripts, automations, reporting processes, and technical workflows.
• Directly manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions.
• Analyze campaign performance, financial data, and key performance indicators to identify trends, uncover opportunities, and recommend actions that improve efficiency, profitability, quality, and return on investment.
• Optimize campaign structure, bids, budgets, targeting, ad copy, and other performance levers to maximize profitability.

Requirements

• Post-secondary education in Data Science, Computing Science, Business Technology Management, Management Information Systems, Business, Marketing, Economics, or a related analytical program.
• Experience using AI tools, automation, and database software for reporting, data manipulation, and workflow improvements.
• Ability to develop automation workflows, reports, dashboards, scripts, and technical integrations.
• Advanced Excel skills, including experience working with complex formulas, PivotTables, data visualizations etc.
• Experience analyzing large datasets to identify trends, patterns, performance opportunities, and actionable insights.
• Ability to communicate technical concepts clearly, synthesize complex analysis, and make actionable recommendations.
• Strong organizational skills and meticulous attention to important details.
• Sound judgement and strong data-driven decision-making ability.
• A collaborative and approachable working style, with the ability to effectively provide technical support to team members by troubleshooting tools, reporting, automation workflows, and data challenges.
• Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies.
• Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs.
• Experience with ad platform APIs, Google Analytics, Google Tag Manager, or other marketing analytics tools.
• Proficiency with Power BI for data visualization and business intelligence.
• Experience with attribution modelling, feed management, conversion tracking, data pipelines, or third-party PPC tools.

Benefits

• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
• Three weeks paid vacation, plus bonus personal days
• Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
• Company share plan
• Free catered lunches for the entire office
• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
• Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth
• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
• Free and easily accessible parking
• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
• Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office