New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
Additional duties and responsibilities as necessary.

5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS.
A track record of building sales enablement that changes seller behavior and supports new business.
Experience owning product launch go-to-market, from positioning through results.
Strong messaging and positioning skills, with the ability to turn features into value and proof points.
Market research skills, with the ability to synthesize research into insight and counter-positioning.
A history of close partnership with sales and demand generation teams.
A data-oriented approach that ties marketing work to pipeline and revenue.
Exceptional communication and presentation skills, strong attention to detail, and a bias toward action.

Product Marketing Manager

Key skills