Global Marketing Manager – Demand Capture Systems, Journey, Customer Proof

Role Overview

• Build the demand capture system: define how demand moves across the full journey, create a modular, scalable framework that works across segments, and ensure HP shows up with a consistent and clear path to action, regardless of where demand starts
• Design modular customer journeys that markets can deploy quickly across segments by defining message hierarchy, CTA structures, and offer progression/step-up logic – ensuring journeys are simple, repeatable, and hard to misuse.
• Turn strategy into market-ready systems: translate HP’s future of work and AI PC positioning into executable journeys, clear offers, and activation-ready frameworks
• Partner closely with GTM and portfolio teams to ensure strategy becomes immediately usable in-market
• Own customer proof as a core conversion layer: define a global customer proof strategy aligned to key audiences, personas, and use cases
• Transform case studies into modular, reusable proof assets, and embed customer proof into every stage of the journey
• Turn events into demand acceleration systems: define how events and high-value engagements fit into the demand journey as conversion triggers
• Create the insight loop that sharpens strategy
• Support the development and optimization of customer journeys across SMB, Channel, and Enterprise, ensuring messaging, content, and calls-to-action are aligned to drive engagement and conversion
• Translate global strategy into practical execution, turning Future of Work and AI PC positioning into clear, actionable campaign flows, journey frameworks, and activation guidance for markets
• Develop and maintain market-ready playbooks and campaign assets, including modular content, templates, and journey guides that enable regional teams to execute quickly and consistently
• Integrate customer proof into demand capture efforts, supporting the creation and adaptation of case studies and success stories into formats that can be embedded within campaigns and customer journeys
• Support event-to-demand integration, working with ABM teams and centralized event s teams to align messaging, content, and follow-up programs that connect event engagement to pipeline outcomes
• Monitor campaign and journey performance, tracking key metrics such as engagement, conversion, and funnel progression, and identifying opportunities to improve performance
• Contribute to ongoing optimization and testing, helping refine messaging, offers, and journey structures based on performance insights and market feedback
• Capture and share insights and best practices, helping improve how demand capture is executed across regions and ensuring learnings are applied consistently.

Requirements

• Recommended Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 5–8 years of experience in B2B marketing, demand generation, digital marketing, or customer journey development
• Experience supporting or executing integrated marketing campaigns and customer journeys across digital channels
• Strong understanding of how marketing drives engagement, conversion, and pipeline impact
• Experience working with or developing marketing content, campaign assets, or playbooks for broad or regional use
• Familiarity with customer storytelling or case study development, and how proof points support buying decisions
• Ability to translate strategy into clear, actionable execution plans that others can adopt easily
• Analytical mindset with experience reviewing campaign performance data and identifying optimization opportunities
• Experience working across cross-functional teams (e.g., marketing, sales, product, or partners) in a matrixed environment
• Strong communication and organizational skills, with the ability to manage multiple workstreams and stakeholders.

Benefits

• A truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies.
• Continuous growth & career development: Multiple internal mobility and career opportunities, supported by HP’s learning platform to keep growing your skills.
• Competitive benefits package, including: Hybrid work model (home office / office), depending on the role/functions
• Health & Life insurance
• Ticket Restaurant Vouchers or lunch at reduced prices at our canteen
• Flexible working hours to support work–life balance
• HP Flex Program: Kindergarten vouchers & Transport Card
• Exclusive HP products offers and discounts for employees, friends and family
• Inclusion & belonging at the core: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility, with opportunities to get involved locally.
• Give back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite.
• Stay active & energized: Access our sports center (indoor & outdoor) with 25+ coordinated activities.
• Onsite medical services: Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health.
• Creativity & innovation: Enjoy our Printing Happy Hour—from photos to large posters—and hands‑on workshops using the latest printing technologies, from wall covers to 3D printing.
• Easy commuting: Free parking available or excellent access via nearby train services.
• Women Network initiatives: Networking events, STEM promotion, business acumen talks, work–life balance sessions, and future‑skills development.