Director, Strategic Initiatives – Fixed Term

Role Overview

• Lead the Canadian Marketing Strategic Initiatives team with two direct reports and be responsible for the overall planning effort and evolution of how we deliver on and measure business impact
• Accountable for guiding and supporting integrated planning and reporting and performance analysis
• Work with the VP and Canadian Marketing Leadership Team to ensure alignment on strategy, key priorities, guiding principles and business processes including budgeting, annual planning, crisis management, business continuity etc
• Strengthen cross-functional partnerships by understanding business and marketing priorities
• creating visibility into marketing activities/impact, making recommendations, and improving operational efficiency to improve decision making and external client outcomes
• Own planning and production of Canada Marketing’s internal forums and flagship events and activities (including MarketingFest, Town Halls, team development and socials) to promote alignment, engagement, and a unified marketing culture
• Work with Global Marketing and Corporate Communications to ensure message and priority alignment across campaigns, initiatives, and marketing investments
• Develop executive reporting and other key presentations and communications as required
• Interpret Marketing KPIs and explain their impact on business results
• Generate insights to communicate findings and recommendations to senior management and business partners
• Identify, develop and maintain relevant Marketing and financial metrics (dashboard and monitoring tools) to develop effective plans and execute/manage key elements of the business

Requirements

• Bachelor’s degree with a minimum of 7 years in a marketing role, ideally in Financial Services
• 5 years’ experience performing in a digital or channel management role is strongly preferred
• Exceptional stakeholder management skills with the ability to understand multiple agendas and to align interests and competing priorities accordingly
• Must possess strategic influencing and communication skills and be adept in building and sustaining partnerships and alliances
• Strength in problem-solving and analytics-based decision making
• Ability to story-tell in written and verbal presentations, including how to visually showcase marketing performance in an easy-to-digest way
• Understanding of digital marketing KPIs, how to connect those to business outcomes
• Proven experience leading internal forums and enterprise-level events

Benefits

• Partial Flexible Benefits from the day you join to meet the needs of you and your family
• Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being
• A friendly, collaborative and inclusive culture