Senior Account Director

Role Overview

• Lead and line-manage the Commerce delivery team (Account Director, Senior Account Manager and Senior Account Executive), ensuring consistently high standards of delivery, strong client satisfaction and long-term client retention.
• Act as a senior partner to clients, maintaining exceptional service standards across all workstreams.
• Own the Social Commerce & Affiliate delivery standard across the portfolio – performance strategy, delivery, analysis, reporting and optimisation.
• Support the Commercial team on pitches and growth opportunities, providing operational, strategic, costing, timeline and feasibility input on proposed campaign approaches and creative ideas.
• Set the TikTok Shop strategy and oversee execution across creator, seller and live shopping across the team's accounts.
• Own senior relationships across TikTok Shop and affiliate networks (Impact, Awin, CJ, Rakuten, Partnerize) and social commerce platforms (ShopMy, Meta Commerce, YouTube Shopping).
• Maintain oversight of campaign delivery standards, supporting escalation management where required across timelines, budgets, scope or client concerns.
• Be highly immersed in Influencer's product and operational ecosystem, proactively contributing ideas and feedback to improve internal systems, workflows, reporting capabilities and overall business efficiency.
• Be a commerce-confident presence in front of clients, able to speak credibly across paid media and the wider performance strategy, not just organic social commerce and affiliate.
• Act as the commerce and affiliate SME across the business, a trusted resource that Client Services, Commercial and Creative Operations rely on for briefs, pitches and delivery.
• Foster a collaborative, positive and solutions-oriented team culture through strong communication, approachability and leadership by example.
• Ensure quality, profitability and operational rigour across the portfolio, managing campaigns through Waves.

Requirements

• 8+ years' experience in social commerce, affiliate and/or influencer performance (agency or brand side) with a track record of delivering commercial outcomes
• Proven people leadership – line-managing, developing and getting the best from a delivery team
• Deep, demonstrable knowledge of TikTok Shop (creator, seller and live shopping)
• Experience with affiliate networks (Awin, Impact, Partnerize etc.)
• Commercially fluent: comfortable owning and reporting on GMV, AOV, CPA, CAC and ROAS
• Experience owning client strategy and delivery for commerce or performance products across a portfolio
• Client-facing gravitas – confident presenting strategy and results to senior stakeholders
• Experience supporting pitches and new business, including costing, timeline and feasibility input
• Strong operational judgement – escalation management across timelines, budgets, scope and client concerns
• Calm, organised and solutions-oriented, leading by example

Benefits

• Private Healthcare through Vitality
• Wellbeing support through Vitality including EAP & Mental Health cover
• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)