Own the regional marketing strategy across EMEA and RoW
Take full accountability for regional pipeline performance
Lead, coach and develop a regional marketing team
Define and execute the regional ABM strategy
Build Customer Marketing programmes
Lead the regional events and field activation strategy
Establish a clear regional operating rhythm
Translate global campaign playbooks into regionally resonant execution
Identify pipeline bottlenecks and deploy marketing interventions
Partner with Business Development
Maintain transparent reporting and accountability for regional marketing performance
Contribute regional insight to global GTM planning

Extensive senior marketing leadership experience in B2B SaaS or technology
Proven track record of owning regional pipeline performance end-to-end
Experience leading regional marketing across EMEA
Proven success leading ABM, Enterprise marketing or strategic account marketing motions
Strong Customer Marketing experience
Experience designing, delivering and measuring regional events as commercial pipeline drivers
Highly commercial mindset
Strong analytical capability
Exceptional leadership and coaching skills
Strong communication and influencing skills
Confidence working at the intersection of global strategy and regional execution
Familiarity with modern B2B marketing methodology
A leadership style grounded in accountability and operational discipline

Senior Director – EMEA, RoW Marketing

Key skills