Field Marketing Manager

Role Overview

• Plan, manage, and execute field marketing programs across the Eastern region — including client-facing events, and conference sponsorships.
• Collaborate closely with the Director, National Field Marketing, to align all programs with company objectives and regional growth and revenue goals.
• Develop, propose, and execute initiatives that drive engagement, strengthen client and partner engagement in the East Region.
• Present program plans, updates, and post-event recaps with clear metrics and recommendations.
• Manage all event logistics — venue sourcing, contracts, shipping, catering, AV, signage, swag, communications, etc.
• Work cross-functionally with Sales, Partner Marketing, and BDRs to ensure proper outreach, attendance, and post-event follow-up.
• Track and analyze event metrics, pipeline influence, and sponsorship ROI.
• Maintain the Field Marketing calendar, ensuring all events, sponsorships, and deadlines are accurately tracked and communicated.
• Support national marketing initiatives, managing logistics, sponsorship deliverables, and partner coordination as needed.
• Manage budget tracking, vendor invoicing, and ROI reporting with attention to detail.
• Build and maintain reports and presentations in Excel and PowerPoint for internal leadership and partner review.
• Prepare internal documentation such as event briefs, post-event summaries, and strategy statements.
• Provide proactive administrative support to ensure all programs operate efficiently and uphold Myriad’s gold standard of execution.
• Collaborate closely with the Partner Marketing team to align sponsorship goals, track partner funding, and ensure MDF utilization targets are achieved.
• Support partner-driven marketing efforts, including co-branded events and joint activations in the Eastern region.
• Work with Partner Marketing to confirm sponsor deliverables, approvals, and branding alignment.
• Provide strategic guidance and direction to the broader marketing team to ensure all event-related assets — including landing pages, templates, graphics, and email communications — align with campaign objectives, partner requirements, and Myriad’s brand standards.
• Partner with the Digital Marketing team to oversee the creation and optimization of HubSpot landing pages, forms, and workflows (hands-on experience a plus).
• Collaborate cross-functionally to ensure messaging, visuals, and client touch-points reflect the event’s goals and desired client experience.
• Execute all programs with meticulous attention to detail, ensuring clean delivery from concept through completion.
• Identify opportunities to streamline workflows, improve efficiency, and scale regional marketing efforts.
• Uphold a high standard of execution, ensuring every deliverable reflects Myriad’s quality and professionalism.
• Serve as the key liaison between Marketing, Sales, and external partners to maintain alignment and communication.
• Maintain flexibility and ownership — recognizing that events sometimes require availability beyond standard hours. Myriad offers a flexible, trust-based work environment that balances autonomy with accountability.

Requirements

• 5+ years in Field, Event, or Partner Marketing (tech/VAR ecosystem a plus).
• Proven success managing end-to-end event logistics and regional marketing programs.
• Proficiency in Excel (reporting, budgets, attendee tracking) and PowerPoint (presentations and recaps).
• Familiarity with HubSpot, Salesforce, Trello, ChatGPT, and event management platforms (a plus).
• Strong understanding of event logistics, budget tracking, and ROI measurements.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to thrive in a fast-paced, high-growth environment with shifting priorities.
• Natural collaborative ability, able to work closely with sales and partners.
• Willingness to travel up to 40%-50% across the Eastern region.

Benefits

• Unlimited Paid Time Off (PTO)
• Incentive compensation plans for all employees
• Company-funded 401k contributions
• Zero-cost employer-covered health insurance
• Annual BYOD (Bring Your Own Device) reimbursement up to $500
• Paid Parental Leave
• Transparent, candid culture with 1:1 coaching, performance reviews, and a consistent feedback loop
• Quirky, diverse, respectful, high-performing coworkers you’ll want to achieve greatness with!